With a history deeply rooted in innovation and a commitment to sustainability, Será O Benedito (SOB) emerges as an icon of conscious fashion in the Brazilian landscape. As pioneers in the sustainable fashion movement in Brazil, we lead the transformation by adopting recycled truck tarpaulin as a unique canvas for our creativity. Through this bold approach, we’ve set a new standard for design, challenging conventions, and redefining the relationship between fashion, sustainability, and authenticity.
